The cinematic revolution begins with the grand reopening of SM Cinema Aura on September 17, 2024. Featuring world-class Regular Cinemas, IMAX with Laser, and Director’s Club, this new facility introduces futuristic cinemas that promise an unparalleled adventure for movie enthusiasts. With its groundbreaking innovations transforming the enjoyment of films, SM Cinema Aura is set to be the ultimate destination for anyone eager to immerse themselves in a new world with every film and adventure.


Immersive cinematic marvels in IMAX with Laser


Here, reality takes on a whole new dimension. Embark on exciting adventures with your favorite movie companions at SM Cinema Aura, where state-of-the-art 4K laser projection and multi-channel audio create an unmatched cinematic experience exclusive to IMAX screens. IMAX with Laser is crafted to fully immerse you in today’s top blockbusters, delivering incredibly sharp visuals and precise sound for the most advanced theater experience available. Get ready to dive into a vividly clear journey where every scene comes alive and every whisper and note draws you deeper into the film’s universe.


Thrilling adventures unveiling at SM Cinema Aura’s Director’s Club

Exclusive, advanced, and classy – the Director’s Club cinemas are set to amaze you with its trailblazing Laser Projector and Dolby Atmos Sound System, coupled with luxurious Verona recliner seats, fancy and nothing short of a director’s cut. Get ready to feel every heartbeat and thrill as you get into each scene with the ultimate audio-visual experience.


Host your own exclusive screening

SM Cinema Aura offers a dedicated Event Screen, an ideal space for hosting exclusive watch parties, gaming sessions, and karaoke events. With its state-of-the-art audiovisual technology and comfortable seating, this versatile venue provides a premium experience for your special gatherings, making it perfect for any occasion where you want to enjoy high-quality entertainment with friends and family.


Beyond mere accommodation

Watch and sip with sophistication as you step into SM Cinema Aura’s gravitating Director's Club Lounge, the home of SM’s first-ever wine bar, designed to offer moviegoers a more relaxed and refined cinema experience. The lounge sets a new standard for cinematic luxury, offering an exceptional selection of premium wines that invite connoisseurs to indulge in a variety of delightful flavors. Elevating the experience, gourmet food pairings are carefully curated to complement the exquisite wine collection. Director’s Club and IMAX Premium Seat moviegoers can enjoy their drinks from the bar in the cinema or have them served in-theater by Director's Club Lounge butlers. Regular Cinema goers can also indulge in these exquisite wine collections and food pairings as they enjoy the luxurious ambiance of the Director's Club Lounge.

SM Cinema Aura’s grand reopening promises not just movies and memories, but an odyssey through technology, luxury, and design. Embrace the future of cinema and plunge into a world where every detail is crafted to elevate your cinematic experience to extraordinary heights.

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